Why Life by Design Exists

Life by Design was founded by Bob and Michelle Cavinder out of a shared belief that every person was created by God with unique potential, purpose, and the opportunity to make a meaningful difference. The vision grew from Bob’s years of leadership in the hospitality industry, ministry at the Crystal Cathedral, and coaching and developing people from many different walks of life. Along the way, Bob and Michelle discovered that true success is about more than achievement—it is about becoming who God created you to be and using your life to influence others. That conviction became the foundation for Life by Design. Over the years, the organization has grown into a faith-based ministry providing masterclasses, life and leadership development, coaching, facilitator training, and practical resources, while also equipping leaders internationally to encourage transformation in their own communities.